http://bit.ly/tlvXS2
James asks…
What message are you obtaining from this letter from Natura to it is retailers?
The following is the letter Natura Pet Products sent to its stores this week:
"Dear Natura Retailer,
I am happy to announce the acquisition of Natura Pet Items by Procter & Gamble was finalized June one. We are now in a position to talk with you immediately about the acquisition and what it means.
We’ve faced many of the exact same problems above the earlier thirty days and I would like to thank you for your patience and for forwarding your questions and considerations.
You have made it apparent that for Natura to carry on to count on your assistance, we should provide you with apparent, timely, and transparent communication. Consequently, I would like to share the following commitments and ideas with the assure to release extra facts as quickly as they are obtainable.
1st, I am happy to announce that I have accepted the function of President and Chief Running Officer for Natura Pet Products, and that my latest leadership staff stays in location. I think the long term is vivid for Natura, and I appear forward to continuing the good results of Natura and its great products.
2nd, the good quality of our items will carry on to be entire world course.
Natura’s dietary philosophy will not change. The basis of our good results is rooted in our goods and their efficiency. We will not compromise our standards.
Our method to formulation and item style will remain the identical, and we will keep on to place our formulas on the reducing edge. We will continue to evolve and boost our market top goods. As portion of this:
All Natura dry goods will carry on to be produced in our own vegetation.
Our ingredient choice philosophy will continue being unchanged.
Subsequent, our dedication to the Independent Pet Shop carries on to be our top priority.
Powerful instantly, we have enhanced the appeal of our co-op funding coverage via December 2010. These money have been released to our Regional Managers to develop all of our markets. Make sure you share your enterprise creating suggestions with your Natura income representative so that jointly, we might develop the Natura organization.
We will be escalating our advertising and marketing to generate customers to your store and create additional awareness of Natura Products. Far more particulars will comply with in upcoming days and weeks.
Many of you have expressed considerations about achievable expansion of the Natura makes into other channels of the industry. Even though we can assure you we have no specific strategies at this level, if and when we decide to do so the following key concepts will information our steps:
We continue to be committed to the distribution of Natura brands only in the Pet Specialty channel. This is the location wherever our all-normal pet foodstuff searching for pet parent retailers, and in which we can spend with you to supply cutting edge goods and nutritional consultation.
Natura dry formulas will keep on to be manufactured in the Fremont plant with the exact same good quality and dietary expectations.
We will seek out to sustain the competitiveness of the independent pet store channel.
We will supply the impartial pet shop channel with advance observe of any broadening of our distribution.
Eventually a phrase of re-assurance regarding our Natura distributor network. We will be honoring all of the present distributor agreements that carry by way of this calendar calendar year and we will acknowledge distributor efficiency and dedication to Natura’s success by providing to prolong agreements even even more. We imagine this letter meets your expectation for obvious and timely communication. We inspire you to use this letter to measure us in the future, and decide us by our actions, not our phrases.
We settle for the responsibility to earn and sustain the assistance of our impartial stores. Our promise is to offer you with planet-course goods together with the necessary income and marketing programs to deliver growth and success for your retailer.
Thank you for your belief in Natura Pet Items. I appear ahead to growing our business together.
Sincerely,
Don Scott
President and Chief Running Officer
Natura Pet Products"
http://bit.ly/usXucR or blog posts/communication-from-natura-to-pet-shop-stores.html
I see a good deal of modifications coming down the line, some immediately and some in 2011. But I am fascinated in how other folks are interpreting this letter, as so much is left open. What do you think Natura is promising or failing to assure in this letter?
Larry McCann answers:
What jumped out at me is their specifying that their dry food items would keep on to be produced using current manufacturing vegetation and so forth- with out mention of in which their damp foods would be produced! Also, they never say that they will retain the exact same ingredients or suppliers, just a imprecise statement that their philosophy on ingredients remains the exact same.
Joseph asks…
business marketing : matching the conditions?
a.client merchandise
b.advertising Ps
do.domestic marketplace
d.marketing and advertising approach
e.industrial goods
f. pull method
g. market place segmentation
h.push strategy
i.advertising and marketing
j.appeal equation
i all the pursuits involvwed in the sale and distribution of goods and companies from the authentic manufacturer to the finish consumer.
iii goods normally acquired in retail stores
v) a strategy dividing up the marketplace into a series of target markets
viii) a advertising startegy that sells products to merchants but not to conclude customers
ix) a marketing and advertising strategy that is what several take into account marketing to be all about
x) a approach that permits a comparison of the benefits of a merchandise with the expenditures concerned in getting the item
Larry McCann answers:
A - iii
b - ix
do
d
e
f
g - v
h - i
i
j - x
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